It all starts with strategy.

Strategy to approach new audiences in a changing world  
     Strategy to secure continuous media exposure
          Strategy to create public awareness
               Strategy to position and launch careers
                    Strategy to build long-lasting public interest

The Hoffman firm is one of the classical music world’s leading public relations and marketing organizations, with a New York - based office and associates in Europe and Asia. Our client list includes festivals, soloists, singers, composers, conductors,  events and arts organizations world-wide.

At Jay K. Hoffman & Associates, we constantly challenge the traditional definition of public relations and marketing. We integrate strategic planning, niche marketing, internet promotion, and communication management to offer our clients a new level of cutting-edge services in the ever more competitive music business - all aimed at building audiences of all demographics and ages.

Moreover, our clients enjoy highly personalized services from a team of dedicated professionals, who listen well, think creatively, and work hard to translate expectations into tangible successes, here and anywhere in the world.